Ruben Cantu, M.S.


Stories connect us all. They are the thread by which we all grow, learn, and prosper. The hero’s journey from obscurity to triumph is something we can all relate with.

Ruben has established this caveat at the center of his, and CORE Media Enterprise’s, mission, which is to change the world through social entrepreneurship and thought provoking content.

Defining himself more specifically as a “mediapreneur,” Ruben has been working in media since he was 14 when he hosted his first weekly radio show. During this period he established his first company and won national recognition for another a radio show, 2002-2003. In 2004 while working for Sony Urban Music and MTV Networks, he gained a new perspective on the media world and decided that the impact and reach of media could be successfully – yet still profitably – harnessed to bring awareness to social and environmental issues. In 2007, CORE Media Enterprises was born.

CORE Creative Media Strategies is the commercial arm of CORE that creates business media strategies executed through high-end video production ranging from animation, live streaming events and commercials. This work provides the foundation for CORE’s mission to change the world by creating great campaigns for socially conscious brands. The company’s film division, COREageous Films, reflects Ruben’s extensive background in filmmaking and provides a path for these socially aware and progressive projects to come to light.

Ruben holds a B.S. in Radio-TV-Film and an M.S. in Technology Commercialization from the McCombs School of Business, both from The University of Texas at Austin. As a social entrepreneur his ambitions are focused on establishing a platform through media that allows society to reflect on its condition and spur progressive change. He is the Executive Director of Austin +Social Good a community based social good catalyst which is part of the global Social Good Summit where he serves as a global connector. Also, he is co-founder of a video blog which covers the tech community in Austin Texas. Ruben served in Leadership’s Austin Essential class of 2013-14. He was nominated as Entrepreneur of the Year for Austin Under 40 in 2015 and 2016. He has been nominated for Changemaker of the Year in 2016 by the Austin Young Chamber. As an international speaker on social innovation he is helping shift the focus onto triple bottom line economics. When not working he is focusing on fostering entrepreneurship with the youth.