Roni Ayalla

Founder and Principal, Sandpaper Productions

Roni Ayalla is a creative strategist, visual designer and communications professional who has split time the past decade establishing her creative services firm, Sandpaper Productions, and growing high-profile brands.

She recently and enthusiastically accepted a role as a brand designer with Everlywell, one of Austin’s highest growth startups that recently raised $175M in their Series D round.

While immersed in her new role she still plays a pivotal role in overseeing the success and growth of the company she founded, Sandpaper Productions. Started in 2012, the boutique but global creative services firm works with non-profits, Fortune 500 companies, and emerging startups, and has the mission of helping clients craft and refine engaging, persuasive narratives for high-stakes moments.

Roni is a native of Wichita, Kansas and a graduate of Wichita State University, which recently named her “One To Watch” as an alum. She holds a Masters degree in Digital Media Communications from the University of Washington.

Her roots are in non-profit work. While in Seattle, Roni served as a mayoral-appointed board member of The Citizens’ Telecommunications and Technology Advisory Board, and was a program director for youth-serving technology skill-building programs at The YMCA of Greater Seattle.

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